Check out some of the most recent articles that feature perspectives from teamDigital associates.
May 24, 2019 - CMS Wire
The 3 Pieces of Customer Experience Transformation: Cultural Change
“Cultural changes cannot happen in pockets, nor can it happen overnight; senior leadership must buy in and demonstrably support the effort over time” - Kristen Clough, vice president of digital strategy and analytics at teamDigital
May 20, 2019 - CMS Wire
Getting Started with a Customer Experience Audit
“Central to a CX audit is a deep dive into a brand’s most important consumers — the 80 of the 80/20; their behaviors, their attitudes, their preferences, their needs” - Gene Tiernan, managing director at teamDigital
April 17, 2019 - ANA
Will Cooler Digital Screens Heat up CPG Sales?
The concept of extending digital reach into the brick-and-mortar environment at the point of sale is attractive to brand marketers, especially in CPG categories like beverages and dairy because the "final mile" is critical, says Gene Tiernan, managing director at teamDigital