Check out some of the most recent articles that feature perspectives from teamDigital associates.
July 31, 2019 - American Marketing Association
Coaching Culture: An Epiphany of Perspective
“Hire good people, then step back and let them do their jobs.” - Gene Tiernan, managing director at teamDigital
May 24, 2019 - CMS Wire
The 3 Pieces of Customer Experience Transformation: Cultural Change
“Cultural changes cannot happen in pockets, nor can it happen overnight; senior leadership must buy in and demonstrably support the effort over time” - Kristen Clough, vice president of digital strategy and analytics at teamDigital
May 21, 2019 - Hotel Management
Tech Hotels use audiovisual technology in new, novel ways
“You are now seeing a generation of people who have grown up accustomed to big screens. [AV equipment is] no longer a one-way messaging device; hotels are now using AV to interact with attendees in meeting rooms during events.” - Gene Tiernan, managing director at teamDigital
May 20, 2019 - CMS Wire
Getting Started with a Customer Experience Audit
“Central to a CX audit is a deep dive into a brand’s most important consumers — the 80 of the 80/20; their behaviors, their attitudes, their preferences, their needs” - Gene Tiernan, managing director at teamDigital
April 17, 2019 - ANA
Will Cooler Digital Screens Heat up CPG Sales?
The concept of extending digital reach into the brick-and-mortar environment at the point of sale is attractive to brand marketers, especially in CPG categories like beverages and dairy because the "final mile" is critical, says Gene Tiernan, managing director at teamDigital