February 7, 2020 - AW360

“By taking a more consistent approach to long-term activation—namely, by leveraging digitally-enabled experiences that heighten the sense of overall shared experience with the sports fan—brands can turn an isolated engagement into an ongoing relationship with a potential new customer.” - Kristen Clough, Vice President, Strategy & Analytics at teamDigital

November 17, 2019 - AW360

“Plan the winner experience early and figure out, what is the winner getting out of it AND what could the brand get out of it? Make sure those expectations are set and ultimately met.” - Kerry Bulson and Sheilah Krasnickas discuss The Untapped Potential of the Winner Experience

August 13, 2019 - AW360

“If we walk in our clients’ shoes and do good work, strong partnerships will follow.” -Jeff Butchen, President/CEO at teamDigital

July 31, 2019 - American Marketing Association

“Hire good people, then step back and let them do their jobs.” - Gene Tiernan, managing director at teamDigital

June 25, 2019 - CMSWire

“There may be several stakeholders with varying visions, concerns and responsibilities, so getting internal alignment can be difficult.” - Gene Tiernan, managing director at teamDigital

May 24, 2019 - CMS Wire

“Cultural changes cannot happen in pockets, nor can it happen overnight; senior leadership must buy in and demonstrably support the effort over time” - Kristen Clough, vice president of digital strategy and analytics at teamDigital

May 21, 2019 - Hotel Management

“You are now seeing a generation of people who have grown up accustomed to big screens. [AV equipment is] no longer a one-way messaging device; hotels are now using AV to interact with attendees in meeting rooms during events.” - Gene Tiernan, managing director at teamDigital

May 20, 2019 - CMS Wire

“Central to a CX audit is a deep dive into a brand’s most important consumers — the 80 of the 80/20; their behaviors, their attitudes, their preferences, their needs” - Gene Tiernan, managing director at teamDigital

April 17, 2019 - ANA

The concept of extending digital reach into the brick-and-mortar environment at the point of sale is attractive to brand marketers, especially in CPG categories like beverages and dairy because the "final mile" is critical, says Gene Tiernan, managing director at teamDigital