case study

Giving Small Business a Voice

Even with social media, many small businesses struggle to promote themselves. With this in mind, Mastercard and US Bank wanted to make a splash during Small Business Week. So we worked with them to create a platform that gave small business owners (SBOs) the chance to have their voices heard.

The contest invited SBOs to tell us what gives their business its EDGE.

Chris Brogan, CEO of Owner Media Group Inc.

Larry Kim, founder of WordStream

Laura Fitton, former CEO of and co-author of Twitter for Dummies

We leveraged 3 small business influencers to drive awareness and inspire quality content creation.

The contest gave SBOs national exposure and a platform to promote their business.

Springo Water gained even greater exposure by participating in a PR event in Lincoln, NE attended by local media.