case study

Gaming the XFINITY Home® Security System

XFINITY® Stores are a destination for service and sales. But with the help of The Secret Life of Pets, we turned each one into an interactive environment for new product exploration and gaming.

We leveraged a captive in-store audience, the XFINITY Home® security system, and the funny antics of the Pets characters to create The Ultimate Pet Detective game.

Presenting scenes from the movie, the game challenged customers to identify the Pets character who caused the funny business using the monitoring features of XFINITY® Home.

We paired movie content with relevant XFINITY Home® system features, introducing customers to both simultaneously – creating the perfect marriage of entertainment and product demonstration.

24/7 Video Recording

Record, rewind and review up to 10 days of footage you can download and share.

Live Video Monitoring

Keep an eye on things from anywhere through the easy-to-use app or from your TV with XFINITY X1.

Real-time text and email alerts

Set rules to get alerted when doors and windows are opened.

24/7 Video Recording

Record, rewind and review up to 10 days of footage you can download and share.

Live Video Monitoring

Keep an eye on things from anywhere through the easy-to-use app or from your TV with XFINITY X1.

Real-time text and email alerts

Set rules to get alerted when doors and windows are opened.

24/7 Video Recording

Record, rewind and review up to 10 days of footage you can download and share.

Live Video Monitoring

Keep an eye on things from anywhere through the easy-to-use app or from your TV with XFINITY X1.

The experience was beyond sticky. Over half of all game plays (52%), were repeat plays.

results

33k+

clicks through product features and benefits

80k+

clicks while playing the game

137

XFINITY® stores participated and drove over 5,000 entries