Creating off–season excitement with a crazy fan experience.
Our Challenge: NFL Fantasy Football challenged us to drive awareness and sign-ups by dialing up the fantasy excitement during the preseason. To stand out among all other fantasy football providers, we knew we had to tap into that passion for fantasy that never turns off.
Our solution: Diehard fantasy football players are so passionate about their leagues that they’d do anything for them – and we mean anything! So leading up to the 2017 season, we asked fans to put that commitment on the line and prove what makes their league the craziest of them all.