
case study
Driving app downloads with an MVP-level fan experience
Our Challenge: With the World Series approaching, the MLB Players Association (MLBPA) tasked us to build excitement and drive downloads of their social networking app, Infield Chatter – a platform for fans to chat with their favorite players, and get closer to the action.
Our solution: During the World Series, we created an experience that not only got fans closer to the action, but gave them a stake in it. Fans who downloaded Infield Chatter we’re challenged to perfectly predict the results of the World Series – allowing them to follow the game action in-app, while giving them a chance to walk-off with one million big ones.