
case study
Creating a personal, future–focused retail experience
Our Challenge: : In support of their GRAMMYs week activation – a pop-up record store in NYC – Mastercard challenged us to provide customers with a unique and innovative shopping experience using their Masterpass™ payment platform.
Our solution: We created a personalized platform that put customers in complete control. By making customers’ smartphones the center of the Masterpass experience, we transformed traditional retail into an innovative and frictionless shopping journey.