Generating leads with a high–octane engagement
Our Challenge: Fans of NASCAR and Ford Performance live and breathe all things racing. So when they challenged us to spark conversation and capture high-quality leads, we knew we had to do more than bring fans an incredible experience, we had to make them a part of it.
Our solution: Picture this: you’re in the driver’s seat of the Mustang GT, pushing 200 mph at Homestead-Miami Speedway while your favorite NASCAR driver rides shotgun. In our engagement, this wasn’t just a daydream. We let fans “take the wheel” and create their very own Ultimate Ford Performance Experience, and put one fan in the driver’s seat for the ride of a lifetime.