Engaging travel agents with a must-do Facebook experience
Our Challenge: Carnival needed a personalized experience that would grab travel agents’ attention during the busy Wave Season, build positive sentiment, and align with their “Choose Fun” campaign.
Our solution: Carnival has an enthusiastic following of travel agents on Facebook who live and breathe everything the brand has to offer. We tapped into that passion with a daily engagement through Facebook Messenger that let agents test their knowledge and prove that they were a “Carnival Genius”. Our program was a first of its kind for Carnival, and resulted in a fun-filled experience that agents couldn’t wait to be a part of.