case study

Driving Tune-In with a Big-Headed Idea

If you're a football fan, Sunday and Monday night games are staples of your fandom. But what about Thursday? To drive tune-in of TNF GameDay, we created a social engagement that leveraged a dual-screen experience to bring fans closer to all the awesome plays, commentary and entertainment available on NFL Network.

During the weekly broadcasts, the unofficial TNF GameDay hosts - the Big Heads - went head-to-head in a series of funny challenges.

Fans tuned in to watch, then voted on Twitter for who they thought had won each challenge for a chance to score a trip to the Super Bowl.

The program also drove viewership week after week: TNF GameDay saw tune-in spikes during the weekly challenges.