Promotions offer great consumer engagement… and a lot to consider from a legal compliance perspective. The tD Counsel breaks down what you need to know. »

Digitally-native brands are heading into traditional brick and mortar to reach new customers. Will the move change retail? »

Facebook’s AR “try it on” feature is bringing echoes of a retail experience to ecommerce. Will it change the way we shop for good? »

With endless content choices, we rely on social friends, a blogger or publisher we follow, or a brand we’ve opted in to, to tell us what to pay attention to… and where to surf next. »

We partnered with APDA to challenge people to “look closer” at what it means to live with Parkinson’s disease. »

Valentine’s Day is all about brand love. Check out these stats on consumer loyalty. »

Modern SEO is much more than site tagging. Check out these six tips for getting your site to the top of your target’s next Google search. »

When it comes to thinking creatively, our expertise is often our biggest roadblock. How can we free ourselves to entertain more possibilities and develop bigger ideas? »

Data on sports fans won’t tell you much about how to engage them. That’s because to understand the fan experience, there’s just no replacement for immersing yourself in it. After all, a true fan knows a fake when they see one. »

Integrating video into your emails can have a major impact on performance. In fact, starting any engagement within an email, instead of when users arrive at a destination, can make email more valuable. »

As attention spans have shortened, so has video content. To develop valuable engagements, marketers should ask themselves a simple question: is this worth someone’s time? »

Frameworks can provide substantial benefits to any developer, but selecting the right one can get complicated. Here’s a rundown of the most important things to consider when making the choice. »

Chatbots too often fall into a lackluster engagement pattern. But with the right focus, they can be a powerful way to entertain and engage. »

Digital innovation enhances the consumer experience and brings value to the brand in ways that product innovation has only delivered in the past. »

With fraud on the rise, the challenge for marketers is how to uphold the integrity and effectiveness of brand promotions while reassuring wary consumers. »

When the weather heats up, consumers’ digital behavior change. Here are some ways brands can compete with sunset views and piña coladas for consumers attention. »

Today’s marketing campaigns are often regulated by decades-old laws. How can brands ensure compliance with regulations that weren’t expressly written for today’s social-centric world? »

60% of all emails are now opened on a mobile device. Check out these best practices to optimizie your e-communications and increase open rate, not unsubscribes. »

Regulators today still use decades-old laws to govern modern communications. The FTC’s update to the Children’s Online Privacy Protection Act (COPPA) aims to address that disconnect. »

What's the relationship between success and happiness? teamDigital CEO, Jeff Butchen gives his perspective in this recent interview.  »

An awesome prize may be a great incentive for entry, but are brands that just dangle a big carrot getting the most mileage out of their consumer activations? »

Brick-and-mortar stores are here to stay, but the way we shop has changed. Today’s shopper is always connected, making it critical that retailers create integrated digital and physical shopping experiences. »

One of the most efficient tools for engaging consumers may already be at the brand’s fingertips. »

While there’s pressure to act fast and get the message out there, brands are facing a sea of negativity and social media trolls ready to pounce on even the most innocuous of brand messages. »

One second you're talking to a friend. The next, you’re talking to Pizza Hut. Is customer service via social chat bot a step too far? »

Creating an exercise-centric office has more than just health benefits. »

How can you use predictive content and a more personalized targeting strategy within your consumer engagements? »

Peter Drucker is famous for saying, “culture eats strategy for breakfast.” We believe culture is fostered over breakfast. »

With an eye toward Quebec, teamDigital’s Legal and Compliance team guides our clients through the legal implications. »

Snapchat has succeeded in part by being unafraid to venture into entirely new territory. »

As any properly-trained marketer will tell you, objectives always dictate user experience. »

What we do is about so much more than just awarding prizes. Take a look at the experience we helped create for one small business in Lincoln, NE. »

If imitation is the highest form of flattery, then Snapchat should feel pretty good right now. »

For some brands, yes. But for others it’s alive and well. They need only understand how their target uses the platform. »

The way we experience the web has changed, so too should the way we design for it. »

User-generated content creates authenticity, inspiration and amplification for a brand. Take a look at some of the best ways to leverage it. »

Today our smart devices know more about us than ever before. It’s a goldmine of opportunity for savvy marketers. »