get connectD We've got our finger on the pulse of everything that’s making headlines in the world of digital marketing. This is where we share it all with you. Ready to get connectD? join our eNewsletter
In The News articles & perspectives Check out some of the most recent articles that feature perspectives from teamDigital associates »
Accessing Web Accessibility connectD blog As our mobile devices become more integrated within our daily lives and routine, the need for our sites to be accessible become more apparent. »
Wanna reach a millennial? Buy a podcast ad. connectD blog Podcasts are more popular than ever, and their unique approach to content and advertising make them an ideal way to reach consumers who hate to be marketed to. »
SHE’S THE BOSS. GIVE HER THE PLATFORM TO SUCCEED. connectD blog Marketing to Female Small Business Owners means partnering and empowering »
Music Composed by AI? Recent Google Doodle Foreshadows Creative Chaos connectD blog Artificial intelligence keeps getting smarter, developing capabilities that are much more human. So what implications does AI pose for the future of creativity? »
Is Your Promotion Legal? Five Important Legal Considerations for Sweepstakes connectD blog Promotions offer great consumer engagement… and a lot to consider from a legal compliance perspective. The tD Counsel breaks down what you need to know. »
Can DTC brands breathe new life into retail? connectD blog Digitally-native brands are heading into traditional brick and mortar to reach new customers. Will the move change retail? »
When Dressing Rooms Meet Digital Ads connectD blog Facebook’s AR “try it on” feature is bringing echoes of a retail experience to ecommerce. Will it change the way we shop for good? »
We Surf Where Our Friends Are connectD blog With endless content choices, we rely on social friends, a blogger or publisher we follow, or a brand we’ve opted in to, to tell us what to pay attention to… and where to surf next. »
Changing How People See Parkinson’s connectD blog We partnered with APDA to challenge people to “look closer” at what it means to live with Parkinson’s disease. »
Celebrating brand love connectD blog Valentine’s Day is all about brand love. Check out these stats on consumer loyalty. »
The new age of SEO connectD blog Modern SEO is much more than site tagging. Check out these six tips for getting your site to the top of your target’s next Google search. »
Getting out of our own (creative) way connectD blog When it comes to thinking creatively, our expertise is often our biggest roadblock. How can we free ourselves to entertain more possibilities and develop bigger ideas? »
It takes a fan connectD blog Data on sports fans won’t tell you much about how to engage them. That’s because to understand the fan experience, there’s just no replacement for immersing yourself in it. After all, a true fan knows a fake when they see one. »
Upping your email engagement connectD blog Integrating video into your emails can have a major impact on performance. In fact, starting any engagement within an email, instead of when users arrive at a destination, can make email more valuable. »
The 6-second video era is here, is anyone paying attention? connectD blog As attention spans have shortened, so has video content. To develop valuable engagements, marketers should ask themselves a simple question: is this worth someone’s time? »
Development Decisions: Choosing an open-source framework connectD blog Frameworks can provide substantial benefits to any developer, but selecting the right one can get complicated. Here’s a rundown of the most important things to consider when making the choice. »
Deepening engagement with chatbots connectD blog Chatbots too often fall into a lackluster engagement pattern. But with the right focus, they can be a powerful way to entertain and engage. »
“New” is the top consumer demand. Can brands adapt to survive? connectD blog Digital innovation enhances the consumer experience and brings value to the brand in ways that product innovation has only delivered in the past. »
Compliance Corner: Sweepstakes fraud and winner verification connectD blog With fraud on the rise, the challenge for marketers is how to uphold the integrity and effectiveness of brand promotions while reassuring wary consumers. »
Summer: when desktops sleep, but consumers do not connectD blog When the weather heats up, consumers’ digital behavior change. Here are some ways brands can compete with sunset views and piña coladas for consumers attention. »
Compliance Corner: the FTC and social media connectD blog Today’s marketing campaigns are often regulated by decades-old laws. How can brands ensure compliance with regulations that weren’t expressly written for today’s social-centric world? »
Is email dead? Not if it’s mobile friendly. connectD blog 60% of all emails are now opened on a mobile device. Check out these best practices to optimizie your e-communications and increase open rate, not unsubscribes. »
FTC brings major update to COPPA connectD blog Regulators today still use decades-old laws to govern modern communications. The FTC’s update to the Children’s Online Privacy Protection Act (COPPA) aims to address that disconnect. »
"Under promise, over deliver" connectD blog What's the relationship between success and happiness? teamDigital CEO, Jeff Butchen gives his perspective in this recent interview. »
When Activations Tell a Story connectD blog An awesome prize may be a great incentive for entry, but are brands that just dangle a big carrot getting the most mileage out of their consumer activations? »
Free WiFi helps connect online and in-store shopping connectD blog Brick-and-mortar stores are here to stay, but the way we shop has changed. Today’s shopper is always connected, making it critical that retailers create integrated digital and physical shopping experiences. »
Is Email Dead? Inbox Myths Debunked. connectD blog One of the most efficient tools for engaging consumers may already be at the brand’s fingertips. »
Think Like a Troll connectD blog While there’s pressure to act fast and get the message out there, brands are facing a sea of negativity and social media trolls ready to pounce on even the most innocuous of brand messages. »
Chat Bots: Customer Service or Creepy? connectD blog One second you're talking to a friend. The next, you’re talking to Pizza Hut. Is customer service via social chat bot a step too far? »
Why It's Important for Me to Work Out at Work connectD blog Creating an exercise-centric office has more than just health benefits. »
Big Brother Ain't So Bad connectD blog How can you use predictive content and a more personalized targeting strategy within your consumer engagements? »
Eating Culture for Breakfast connectD blog Peter Drucker is famous for saying, “culture eats strategy for breakfast.” We believe culture is fostered over breakfast. »
Pas du Québec encore? connectD blog With an eye toward Quebec, teamDigital’s Legal and Compliance team guides our clients through the legal implications. »
Snapchat Has Thrown Out the UX Rules connectD blog Snapchat has succeeded in part by being unafraid to venture into entirely new territory. »
From Engagement to Meaningful Interaction connectD blog As any properly-trained marketer will tell you, objectives always dictate user experience. »
How We Give Consumers a Voice connectD blog What we do is about so much more than just awarding prizes. Take a look at the experience we helped create for one small business in Lincoln, NE. »
Is Stories a Page Instagram Should Be Turning? connectD blog If imitation is the highest form of flattery, then Snapchat should feel pretty good right now. »
Is Pinterest for Promotions Dead? connectD blog For some brands, yes. But for others it’s alive and well. They need only understand how their target uses the platform. »
“Above the Fold” Web Design connectD blog The way we experience the web has changed, so too should the way we design for it. »
UGC Best Practices connectD blog User-generated content creates authenticity, inspiration and amplification for a brand. Take a look at some of the best ways to leverage it. »
When Tech Gets Personal connectD blog Today our smart devices know more about us than ever before. It’s a goldmine of opportunity for savvy marketers. »