Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

July 7th, 2009

Doritos does Augmented Reality

Augmented reality seems to be everywhere these days. Now Doritos is bringing augmented reality to the world of promotions with specially marked bags of Doritos Late Night chips that can be used as a “ticket” to a 3-D concert performance by bands including blink-182 and Big Boi — all made possible by the power of augmented reality technology. The exclusive venue, www.doritoslatenight.com, is where music fans will get to see their favorite artists onstage and online in a truly one-of-kind performance.

The Doritos Late Night online concert is the first-ever augmented reality experience to showcase live-action video within a 3-D, interactive environment. The website allows Doritos Late Night special-edition bags to be used with a web cam to launch the virtual performances that pop directly out of the bag, (See video above) including two fan-favorite songs by blink-182 (”Rock Show” and “I Miss You”) and one from Big Boi (”Ringtone”). Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering up a new experience each and every time.

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