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	<title>Promotions 2.0</title>
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	<link>http://teamdigital.com/blog</link>
	<description>Blurring the line between interactive advertising, promotions and social network marketing.</description>
	<pubDate>Wed, 21 Oct 2009 16:58:32 +0000</pubDate>
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		<title>JetBlue and Hertz Daily Giveaway</title>
		<link>http://teamdigital.com/blog/2009/jetblue-and-hertz-giveaway/</link>
		<comments>http://teamdigital.com/blog/2009/jetblue-and-hertz-giveaway/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:50:01 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=380</guid>
		<description><![CDATA[
JetBlue is all about giving consumers more, so to celebrate their partnership with Hertz they are giving away up to $500 in daily flight and car rental gift cards. You can also win one of five trips to amazing destinations including Aruba, New York, Las Vegas, Los Angeles and Orlando. You can also save an [...]]]></description>
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		<item>
		<title>Doritos does Augmented Reality</title>
		<link>http://teamdigital.com/blog/2009/doritos-does-augmented-reality/</link>
		<comments>http://teamdigital.com/blog/2009/doritos-does-augmented-reality/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 16:13:02 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Promotions 2.0]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<category><![CDATA[Augmented Reality]]></category>

		<category><![CDATA[Blink 182]]></category>

		<category><![CDATA[promotions 2.0]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=364</guid>
		<description><![CDATA[
Augmented reality seems to be everywhere these days. Now Doritos is bringing augmented reality to the world of promotions with specially marked bags of Doritos Late Night chips that can be used as a &#8220;ticket&#8221; to a 3-D concert performance by bands including blink-182 and Big Boi &#8212; all made possible by the power of [...]]]></description>
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		<title>Promotions Make Media More Measurable</title>
		<link>http://teamdigital.com/blog/2009/how-promotions-make-media-more-measurable/</link>
		<comments>http://teamdigital.com/blog/2009/how-promotions-make-media-more-measurable/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 16:37:01 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Digital Advertising]]></category>

		<category><![CDATA[Promotions 2.0]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=343</guid>
		<description><![CDATA[We all keep hearing about the challenges of measuring marketing campaigns.  It’s true, tracking the overall ROI of a campaign is not entirely possible since there is a large qualitative and not quantitative aspect involved.  However, by adding a promotional element we can directly track consumer interactions &#38; engagement.
Traditional media campaigns rely on eyeballs, meaning [...]]]></description>
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		<item>
		<title>iPhone Continues to Grow as Ad Platform</title>
		<link>http://teamdigital.com/blog/2009/iphone-continues-to-grow-as-ad-platform/</link>
		<comments>http://teamdigital.com/blog/2009/iphone-continues-to-grow-as-ad-platform/#comments</comments>
		<pubDate>Thu, 14 May 2009 13:59:09 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Digital Advertising]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=348</guid>
		<description><![CDATA[
Madison Avenue is plowing more resources into a new marketing medium: Apple Inc.&#8217;s iPhone.
In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within [...]]]></description>
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		<title>Dave Matthews Band Facebook Contest</title>
		<link>http://teamdigital.com/blog/2009/dave-matthews-band-facebook-contest/</link>
		<comments>http://teamdigital.com/blog/2009/dave-matthews-band-facebook-contest/#comments</comments>
		<pubDate>Mon, 11 May 2009 16:32:55 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Promotions 2.0]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=326</guid>
		<description><![CDATA[
After a long break from the studio the Dave Matthews Band band traveled down to New Orleans to complete work on their new studio album, Big Whiskey and the Groogrux King, which will be be released on June 2. To promote the album the band has put together a social media promotion called DMB BIG [...]]]></description>
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		<title>Sony Launches Terminator Viral Game on Twitter</title>
		<link>http://teamdigital.com/blog/2009/sony-launches-terminator-viral-game-on-twitter/</link>
		<comments>http://teamdigital.com/blog/2009/sony-launches-terminator-viral-game-on-twitter/#comments</comments>
		<pubDate>Mon, 11 May 2009 14:11:59 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://teamdigital.com/blog/?p=310</guid>
		<description><![CDATA[
Sony has launched a viral game for Terminator Salvation called Resistance 2018 that involves users on twitter joining various resistance squadrons in order to fight the machines.
If you want to play the viral game, first visit twitter.com/Resistance2018 and follow the twitter account. Then visit the website Resistance2018.com where you can login with your twitter password [...]]]></description>
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		<title>Moving from Clicks to Conversions</title>
		<link>http://teamdigital.com/blog/2009/moving-from-clicks-to-conversions/</link>
		<comments>http://teamdigital.com/blog/2009/moving-from-clicks-to-conversions/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 18:46:34 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Consumer Generated]]></category>

		<category><![CDATA[Digital Advertising]]></category>

		<category><![CDATA[Measurement]]></category>

		<category><![CDATA[Promotions 2.0]]></category>

		<category><![CDATA[Promotions Law]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<guid isPermaLink="false">http://promotions2.com/?p=200</guid>
		<description><![CDATA[For over a decade, Website publishers have relied on an old advertising model: Publishers provided advertisers access to online viewers, and the more desirable those viewers, the more online publisher charged for banner impressions. Like the early days of television this model worked (for a while), but as advertising clutter increased and consumers began to [...]]]></description>
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		<item>
		<title>Social Networking&#8217;s Growing Footprint</title>
		<link>http://teamdigital.com/blog/2009/social-networkings-growing-footprint/</link>
		<comments>http://teamdigital.com/blog/2009/social-networkings-growing-footprint/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 23:32:42 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://promotions2.com/?p=282</guid>
		<description><![CDATA[Online communities, which include both social networks and blogs, are now the fourth most popular online category visited by 67% of the global online population, according to new research by Nielsen Online.
 The communities are  growing twice as fast as any of the other four largest sectors—search, portals,  PC software and e-mail.
 “Social [...]]]></description>
		<wfw:commentRss>http://teamdigital.com/blog/2009/social-networkings-growing-footprint/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Phone is the Next Big Thing.</title>
		<link>http://teamdigital.com/blog/2009/the-phone-is-the-next-big-thing/</link>
		<comments>http://teamdigital.com/blog/2009/the-phone-is-the-next-big-thing/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 21:35:05 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://promotions2.com/?p=266</guid>
		<description><![CDATA[The computer industry has hit upon its Next Big Thing. It is called a phone.
95% of consumers carry their cell phone at retail, making mobile the next big platform for marketers. Now PC makers are trying to get in on the action.
Emboldened by Apple&#8217;s success with its iPhone, many PC makers and chip companies are [...]]]></description>
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		</item>
		<item>
		<title>Advertising in the Digital Age</title>
		<link>http://teamdigital.com/blog/2009/new-rules-of-advertising-in-the-digital-age/</link>
		<comments>http://teamdigital.com/blog/2009/new-rules-of-advertising-in-the-digital-age/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 20:21:36 +0000</pubDate>
		<dc:creator>David Griffith</dc:creator>
		
		<category><![CDATA[Digital Advertising]]></category>

		<category><![CDATA[Promotions 2.0]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Sweepstakes]]></category>

		<guid isPermaLink="false">http://promotions2.com/?p=246</guid>
		<description><![CDATA[The emergence of digital media has created some very fundamental and important changes in the world of advertising. New digital technologies are creating a wide range of new possibilities for two-way communication and measurement. The power of promotions to cut through clutter and capture consumer interest and attention is also beginning to blur the line [...]]]></description>
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