Archive for the ‘Viral Marketing’ Category
May 11th, 2009
Sony Launches Terminator Viral Game on Twitter
Sony has launched a viral game for Terminator Salvation called Resistance 2018 that involves users on twitter joining various resistance squadrons in order to fight the machines.
If you want to play the viral game, first visit twitter.com/Resistance2018 and follow the twitter account. Then visit the website Resistance2018.com where you can login with your twitter password and read the instructions on how to play. The basic premise is that as a member of the human resistance, you follow out orders that are tweeted out on twitter and you gain points by doing so. The more points you get, the more opportunities you have, including the ability to join various squadrons, like John Connor’s Squadron.
There are various assignments and messages that apparently will be tweeted out by Resistance2018 with coding as follows: RA (Resistance Assignments), WM (Word Mix), TR (Trivia), PT (Partial Transmission), SW (SkyNet Warnings), and so on. In essence, it’s a mass multiplayer online viral game coordinated entirely via twitter. This is the first time any studio has ever done anything like this. The movie, which opens Memorial Day weekend looks like it is going to be the blockbuster movie of the summer. Check out the extended trailer above if you haven’t already seen it.
Source: FirstShowing
Categories: Social Marketing, Viral Marketing