Archive for the ‘Sweepstakes’ Category
January 12th, 2010
Godiva goes Social with Give Love Giveaway
Godiva Chocolatier is going social with a Valentine’s Day Facebook promotion that invites consumers to send virtual Valentines to their friends and loved ones on Facebook for a chance to win two special edition boxes of Godiva Chocolate. One to keep, and one to share. The promotion, which runs until February 14th, gives consumers a chance to win every time they send a Valentine through Facebook or Email.
The promotion and microsite created by teamDigital Promotions also features a Valentine’s Day shop and special discount offers at Godiva.com leading up to Valentine’s Day.
Categories: Promotions 2.0, Social Marketing, Sweepstakes
November 24th, 2009
Jetblue + Hertz = Jet & Drive Giveaway
The Jet and Drive Giveaway
Enter for a chance to win one of five grand prize trips and up to $500 in daily travel prizes through January 31, 2010 at www.JetandDriveGiveaway.com.
NEW YORK, — JetBlue Airways, the airline known for giving customers more value for their airfare, and The Hertz Corporation, the world’s largest general use car rental brand, are pleased to announce an online “Jet & Drive Giveaway,” giving customers the chance to win one of five great trips plus one of more than 100 daily prizes in an escalating sweepstakes through January 31, 2010. The promotion is designed to engage JetBlue’s social media-friendly audience with escalating prizes that increase in value as participants share the promotion with others. As more people enter daily, the value of that day’s prize increases.
Customers can enter every day at www.JetandDriveGiveaway.com for a chance to win up to $250 in Hertz rental certificates and up to $500 JetBlue Gift Cards based on the number of daily entries received. Additionally for every 50,000 overall entries, one of five grand prize trips will be awarded, including four-day, three-night accommodations for two courtesy of a JetBlue Getaways hotel partner, roundtrip air transportation on JetBlue, and a premium car rental from Hertz. Winners can select from one of five JetBlue destinations: Aruba; New York; Los Angeles; Las Vegas; and Orlando.
To make entering online that much easier, a Jet & Drive Widget was also developed to engage consumers in the spaces and places they interact most. Site visitors can easily grab the widget, enter, and share it with friends across blogs and social networking sites. Entrants are encouraged to spread the word to help increase the daily prize values.
“For almost ten years, JetBlue has delivered more services, more amenities, and an award-winning flight experience to our customers,” said Leah Britton, analyst of business development for JetBlue Airways. “As more of our customers share their travel experiences with friends, family and colleagues, our loyalty base grows. As a way of saying thank you, we’re excited to offer them this opportunity to receive even more value from JetBlue and Hertz.”
The Giveaway also extends exclusive Hertz savings to customers booking a Jet & Drive combo on jetblue.com during the promotion period, with an additional $25 savings on future qualifying Hertz rentals (b). JetBlue and Hertz offer an everyday Jet and Drive discount of up to 20 percent off of a car rental when booking online at jetblue.com.
For a detailed description of prizes, eligibility, entry instructions, rules and information about the Giveaway, please visit www.JetandDriveGiveaway.com. Jet & Drive is designed, developed, and managed by teamDigital Promotions, Bethel, CT and administration is handled by Project Support Team, Inc.
Categories: Social Marketing, Sweepstakes
July 7th, 2009
Doritos does Augmented Reality
Augmented reality seems to be everywhere these days. Now Doritos is bringing augmented reality to the world of promotions with specially marked bags of Doritos Late Night chips that can be used as a “ticket” to a 3-D concert performance by bands including blink-182 and Big Boi — all made possible by the power of augmented reality technology. The exclusive venue, www.doritoslatenight.com, is where music fans will get to see their favorite artists onstage and online in a truly one-of-kind performance.
The Doritos Late Night online concert is the first-ever augmented reality experience to showcase live-action video within a 3-D, interactive environment. The website allows Doritos Late Night special-edition bags to be used with a web cam to launch the virtual performances that pop directly out of the bag, (See video above) including two fan-favorite songs by blink-182 (”Rock Show” and “I Miss You”) and one from Big Boi (”Ringtone”). Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering up a new experience each and every time.
Tags: Augmented Reality, Blink 182, promotions 2.0
Categories: Promotions 2.0, Sweepstakes
May 14th, 2009
iPhone Continues to Grow as Ad Platform
Madison Avenue is plowing more resources into a new marketing medium: Apple Inc.’s iPhone.
In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.
At the most basic, marketers are taking advantage of the iPhone’s advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone’s screen.
Many marketers find “app-vertising” attractive because the iPhone’s audience has grown so quickly. The iPhone now has more than 20 million users, and more are likely to buy in because Apple is widely expected to unveil a new model in coming months. Analysts estimate that Apple’s iPod touch, which can also run downloaded apps, adds at least 15 million more users to the market. Continue on…
Categories: Digital Advertising, Mobile Marketing, Sweepstakes
May 11th, 2009
Dave Matthews Band Facebook Contest
After a long break from the studio the Dave Matthews Band band traveled down to New Orleans to complete work on their new studio album, Big Whiskey and the Groogrux King, which will be be released on June 2. To promote the album the band has put together a social media promotion called DMB BIG WHISKEY AND THE GROOGRUX KING ADVANCE LISTENING PARTY CONTEST
DMB fans are invited to host a listening party and create a Facebook Event page scheduled for Memorial Day weekend and invite all their friends. The top 100 hosts will win a personalized advance copy of the new album to use for the listening party. Hosts must submit an entry form on the Advance Listening Party Contest Page by May 12th.
The host of the best listening party will win a trip to meet Dave Matthews and see the band perform live from the front row at their show in West Palm Beach, FL on Saturday, August 15th!
Categories: Mobile Marketing, Promotions 2.0, Social Marketing, Sweepstakes
April 9th, 2009
Moving from Clicks to Conversions
For over a decade, Website publishers have relied on an old advertising model: Publishers provided advertisers access to online viewers, and the more desirable those viewers, the more online publisher charged for banner impressions. Like the early days of television this model worked (for a while), but as advertising clutter increased and consumers began to see banners as noise click-through rates have dropped to an all time low.
Marketers are now shifting their focus from a one dimensional awareness approach to integrated marketing strategies that leverage the engagement cycle to move consumers from awareness to conversion.
Unlike the sales funnel. Engagement is better thought of as a cycle, a series of touchpoints designed to create engagement with a brand in order to drive a purchase, each time in a meaningful and valuable way to both brand and consumer.
In the world of interactive promotions the engagement cycle is driven by three primary stages: awareness, activation, and conversion (or purchase). Throughout the cycle, marketers must measure in order to add value throughout the cycle.
Categories: Consumer Generated, Digital Advertising, Measurement, Promotions 2.0, Promotions Law, Sweepstakes
March 13th, 2009
Advertising in the Digital Age
The emergence of digital media has created some very fundamental and important changes in the world of advertising. New digital technologies are creating a wide range of new possibilities for two-way communication and measurement. The power of promotions to cut through clutter and capture consumer interest and attention is also beginning to blur the line between advertising and promotional marketing strategies. These changes are redefining the rules for advertising in the digital age. Continue on…
Categories: Digital Advertising, Promotions 2.0, Social Marketing, Sweepstakes
February 17th, 2009
Godiva Fulfills Chocolate Lovers Fantasy
For the second year in a row Godiva has brought back its Valentine’s Day promotion. Last year’s promotion was their biggest ever, providing the chance for a chocolate lover to win the ultimate chocolate fantasy!
The Grand Prize Winner of the Godiva 2nd Annual Valentine’s Day Promotion will receive a deluxe trip for two to New York City and stay in the exclusive Godiva Decadence Suite in NYC’s Bryant Park Hotel. This year’s experience year has been designed by Jonathan Adler. The suite boasts chocolate furnishings and accessories inspired by Adler’s signature pieces and Brooke Shields was on hand to unveil the suite.
To play the Godiva Valentine’s Day Game consumers can obtain a game piece which are included in specially marked Valentine’s Day gift boxes. 100 first prizes which consist of one year of Godiva products will also be awarded as 12 monthly shipments along with an item from the Jonathan Adler collection. Project Support Team (our sister agency) managed the promotion for Godiva again this year.
Categories: Promotions 2.0, Sweepstakes
Categories: Mobile Marketing, Promotions Law, Social Marketing, Sweepstakes