Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

March 1st, 2009

2009 Marketing Predictions

As the economy continues to spiral out of control, Marketers are rethinking their marketing & advertising strategies and looking to do more with less. Here’s what you can expect in the year ahead.

Measurement becomes king
As brands wise up and the economy tightens, marketers will flow dollars to channels that can be measured and provide a clear ROI.

Promotions overtake interactive brand marketing
Offline 60% of marketing dollars are promotional rather than brand focused. however, online only 22% of dollars are promotional. and on social networks the share is even lower. in 2009 expect to see more contests, sweepstakes, and sampling programs run through social networks (and expect them to be heavily measured)

Social spreads everywhere
Facebook connect, google friend connect, and myspaceID will bring social interactions to the rest of the web. Savvy marketers will begin to integrate social network features into their online brand presence.

Digital becomes the core
In 2009 brands will engage audiences with integrated marketing that places digital at the core of the marketing mix rather than an afterthought.  Digital campaigns move beyond display media to other interactive platforms - including social networks and mobile platforms.

Mobile goes mainstream
New technologies and innovations driven by the success of the iPhone and new hide speed mobile networks will finally move mobile marketing beyond SMS and into the spotlight.