Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

April 19th, 2010

USA TODAY’s Read Green, Ride Green Giveaway

USA TODAY announced today the interactive Read Green, Ride Green Giveaway offering e-Edition readers the chance to win a Ford Fusion Hybrid plus one of a total of more than two hundred daily prizes. The promotion is exclusively for e-Edition subscribers and free 30 day trial users.

Readers can register at ReadandRideGiveaway.com and then simply click through their USA TODAY e-Edition thereafter to participate every day for thirty days. The promotion is designed to engage USA TODAY’s interactive audience with a program imbedded within the e-Edition itself and reward subscribers and trial users as they catch up on news from anywhere they are connected.

Each day, one lucky winner will instantly be awarded a year long subscription to the e-Edition and all participants will receive one sweepstakes entry for a chance to win a Ford Fusion Hybrid, 2010’s Motor Trend Car of the Year.

For a detailed description of prizes, eligibility, entry instructions, rules and information about the Giveaway, please visit ReadandRideGiveaway.com. The Read Green, Ride Green Giveaway is designed, developed, and managed by teamDigital Promotions, Bethel, CT and administration is handled by Project Support Team, Inc.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation’s number one newspaper in print circulation with a total average daily print circulation of nearly 1.9 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 6.1 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY Mobile and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).