Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

April 27th, 2010

Social Brand Referrals Work

A great deal of buzz over the past two years has been focused on the concept that Facebook referrals (peer-to-peer referrals) are emerging as a major factor in brand effectiveness. We’re finally beginning to see the results of studies that are based on these concepts. Morepace, a market research company, has recently found that 68% of the 110 million US Facebook users are more likely to buy a product or visit a retailer based on a positive Facebook friend referral.

This is a very powerful finding and defines the strength and absolute neccessity to include social communications strategies in any brand/promotional endeavors.

Let us know if we can share with you how social messaging can positively impact your promotional efforts and  measurably impact your business.