Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

Archive for January, 2010

January 12th, 2010

Godiva goes Social with Give Love Giveaway

Godiva Chocolatier is going social with a Valentine’s Day Facebook promotion that invites consumers to send virtual Valentines to their friends and loved ones on Facebook for a chance to win two special edition boxes of Godiva Chocolate. One to keep, and one to share. The promotion, which runs until February 14th, gives consumers a chance to win every time they send a Valentine through Facebook or Email.

The promotion and microsite created by teamDigital Promotions also features a Valentine’s Day shop and special discount offers at Godiva.com leading up to Valentine’s Day.
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Categories: Promotions 2.0, Social Marketing, Sweepstakes

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January 11th, 2010

Facebook Updates Promo/Sweepstakes Guidelines

With the social web constantly changing teamDigital strives to stay on top of the latest techonologies and regulations. Running promotions on Facebook Pages and inside Facebook apps is one of the most effective ways of engaging Facebook users. However, Facebook recently announced significant updates to its promo/sweepstakes policies for Facebook Pages that have very practical impact for marketers on Facebook. For a deeper dive on the rule changes, see the updated promotional guidelines. But essentially, the new rules:

1. Require all marketers to get explicit permission from Facebook at least 7 days before administering any promotion inside Facebook.
2. Prohibit running any contests or promotions that require users to become a fan, interact with a feed story, or do anything else outside an application tab or canvas page in order to enter.

This means that “become a fan” contests, “status update” contests, “photo upload” contests, and any other kind of contest that requires commenting on or responding to items in the News Feed are no longer allowed. Rather, Pages must send users to a custom application tab to enter contests.

Many marketers have been experimenting with different types of contests to drive traffic and engagement on their Facebook Pages over recent months, and several promotions that seem to violate the policies have appeared lately.

Continue on…

Categories: Promotions 2.0, Social Marketing

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January 8th, 2010

Vitaminwater Connect is a Winner!

Vitaminwater has selected a new flavor after soliciting fan information through Facebook, with the latest offering from the Coke beverage company appropriately called “Connect.” The new Black Cherry and Lime flavor was voted on and inspired by Facebook users. One grand prize winner responsible for the creation of the Vitamin Water Connect label design and several finalists were also named.

Vitaminwater is an extremely popular brand on Facebook, with about 1.1 million fans of its very interactive and often-updated page. The brand launched a flavor creator game in the fall of ‘09, and fans flocked to the page to take a crack at concocting the next new flavor, partially driven by extensive online and television advertising. The application was unique in that it not only used the opinions of Facebook fans, but reached out across several other sites to bring in already popular flavor combinations to inspire the new vitaminwater flavor.

The winning label announcement also hints at an early sampling of the new flavor for vitaminwater Facebook fans. It doesn’t specify if this will be a sampling distributed through Facebook like some of the campaigns we’ve seen from Splenda, Texas Pete and others, or if it will be a tasting in stores or other venues that will be revealed on the Facebook page.

Categories: Promotions 2.0, Social Marketing

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