Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

January 22nd, 2009

Who Wants to Be a Millionaire?

The economic downturn is renewing interest on Madison Avenue in a marketing mainstay that is particularly popular during tough times: cash giveaways.

CNBC is offering cash prizes to participants in a fantasy stock picking contest created to market its Web site.

Contests and sweepstakes with money prizes rather than merchandise like cars, furniture or trips are appearing more frequently as the financial crisis continues. In some instances, the dollar amounts are as high as seven figures, as in a contest with a $1 million bonus being sponsored by the Doritos brand of snack chips sold by Frito-Lay.

Who wants to be a millionaire? These days, just about everyone — even people who a few months ago were billionaires. From: NY Times,  November 24, 2008  CONTINUE READING…

Categories: Digital Advertising, Promotions 2.0, Sweepstakes

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