Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

February 5th, 2009

Super Bowl Marketers Hone Digital Game

Super Bowl advertisers have stepped up their digital game this year.

Interactive TV ads, sophisticated search strategies, interactive contests, mobile-phone promotions and social-networking campaigns are just a few of the ways major marketers are extending the reach of their Super Bowl campaigns, including, Anheuser-Busch, Doritos,  E*Trade Financial, CareerBuilder, Samsung and Pedigree.

“We’re definitely trying to change our mind-set to use mass TV in a more efficient and effective way,” says Matt Ramella, manager of media and digital marketing for Labatt Breweries of Canada, a unit of Anheuser-Busch InBev that also handles Canadian advertising for Budweiser. “Digital extensions pick up where mass media leaves off.”
By Emily Steel, WSJ READ MORE…