Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

November 24th, 2009

Jetblue + Hertz = Jet & Drive Giveaway

The Jet and Drive Giveaway

Enter for a chance to win one of five grand prize trips and up to $500 in daily travel prizes through January 31, 2010 at www.JetandDriveGiveaway.com.

NEW YORK, — JetBlue Airways, the airline known for giving customers more value for their airfare, and The Hertz Corporation, the world’s largest general use car rental brand, are pleased to announce an online “Jet & Drive Giveaway,” giving customers the chance to win one of five great trips plus one of more than 100 daily prizes in an escalating sweepstakes through January 31, 2010. The promotion is designed to engage JetBlue’s social media-friendly audience with escalating prizes that increase in value as participants share the promotion with others. As more people enter daily, the value of that day’s prize increases.

Customers can enter every day at www.JetandDriveGiveaway.com for a chance to win up to $250 in Hertz rental certificates and up to $500 JetBlue Gift Cards based on the number of daily entries received. Additionally for every 50,000 overall entries, one of five grand prize trips will be awarded, including four-day, three-night accommodations for two courtesy of a JetBlue Getaways hotel partner, roundtrip air transportation on JetBlue, and a premium car rental from Hertz. Winners can select from one of five JetBlue destinations: Aruba; New York; Los Angeles; Las Vegas; and Orlando.

To make entering online that much easier, a Jet & Drive Widget was also developed to engage consumers in the spaces and places they interact most. Site visitors can easily grab the widget, enter, and share it with friends across blogs and social networking sites. Entrants are encouraged to spread the word to help increase the daily prize values.

“For almost ten years, JetBlue has delivered more services, more amenities, and an award-winning flight experience to our customers,” said Leah Britton, analyst of business development for JetBlue Airways. “As more of our customers share their travel experiences with friends, family and colleagues, our loyalty base grows. As a way of saying thank you, we’re excited to offer them this opportunity to receive even more value from JetBlue and Hertz.”

The Giveaway also extends exclusive Hertz savings to customers booking a Jet & Drive combo on jetblue.com during the promotion period, with an additional $25 savings on future qualifying Hertz rentals (b). JetBlue and Hertz offer an everyday Jet and Drive discount of up to 20 percent off of a car rental when booking online at jetblue.com.

For a detailed description of prizes, eligibility, entry instructions, rules and information about the Giveaway, please visit www.JetandDriveGiveaway.com. Jet & Drive is designed, developed, and managed by teamDigital Promotions, Bethel, CT and administration is handled by Project Support Team, Inc.