Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

February 17th, 2009

Godiva Fulfills Chocolate Lovers Fantasy

For the second year in a row Godiva has brought back its Valentine’s Day promotion. Last year’s promotion was their biggest ever, providing the chance for a chocolate lover to win the ultimate chocolate fantasy!

The Grand Prize Winner of the Godiva 2nd Annual Valentine’s Day Promotion will receive a deluxe trip for two to New York City and stay in the exclusive Godiva Decadence Suite in NYC’s Bryant Park Hotel. This year’s experience year has been designed by Jonathan Adler. The suite boasts chocolate furnishings and accessories inspired by Adler’s signature pieces and Brooke Shields was on hand to unveil the suite.

To play the Godiva Valentine’s Day Game consumers can obtain a game piece which are included in specially marked Valentine’s Day gift boxes. 100 first prizes which consist of one year of Godiva products will also be awarded as 12 monthly shipments along with an item from the Jonathan Adler collection. Project Support Team (our sister agency) managed the promotion for Godiva again this year.