Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

February 2nd, 2009

Doritos Changes the Game

It wasn’t just the Arizona Cardinals who met their match in the Super Bowl - so did Madison Avenue.

And it could be a game-changer. For the first time, it wasn’t an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos - created for an online contest for amateurs - won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of ’splaining to do.

What the duo did was beat 51 big-budget advertisers and won USA TODAY’S 21st annual exclusive Super Bowl Ad Meter real-time consumer testing of how much they liked the ads as they aired. (USA TODAY had no connection with Doritos and no connection to the online contest.) By Bruce Horovitz, USA TODAY CONTINUE READING…