Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

May 11th, 2009

Dave Matthews Band Facebook Contest

After a long break from the studio the Dave Matthews Band band traveled down to New Orleans to complete work on their new studio album, Big Whiskey and the Groogrux King, which will be be released on June 2. To promote the album the band has put together a social media promotion called DMB BIG WHISKEY AND THE GROOGRUX KING ADVANCE LISTENING PARTY CONTEST

DMB fans are invited to host a listening party and create a Facebook Event page scheduled for Memorial Day weekend and invite all their friends. The top 100 hosts will win a personalized advance copy of the new album to use for the listening party. Hosts must submit an entry form on the Advance Listening Party Contest Page by May 12th.

The host of the best listening party will win a trip to meet Dave Matthews and see the band perform live from the front row at their show in West Palm Beach, FL on Saturday, August 15th!