Promotions 2.0Blurring the line between interactive advertising, promotions and social network marketing.

Archive for May, 2009

May 14th, 2009

iPhone Continues to Grow as Ad Platform

iphone

Madison Avenue is plowing more resources into a new marketing medium: Apple Inc.’s iPhone.

In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.

At the most basic, marketers are taking advantage of the iPhone’s advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone’s screen.

Many marketers find “app-vertising” attractive because the iPhone’s audience has grown so quickly. The iPhone now has more than 20 million users, and more are likely to buy in because Apple is widely expected to unveil a new model in coming months. Analysts estimate that Apple’s iPod touch, which can also run downloaded apps, adds at least 15 million more users to the market. Continue on…

Categories: Digital Advertising, Mobile Marketing, Sweepstakes

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May 11th, 2009

Dave Matthews Band Facebook Contest

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After a long break from the studio the Dave Matthews Band band traveled down to New Orleans to complete work on their new studio album, Big Whiskey and the Groogrux King, which will be be released on June 2. To promote the album the band has put together a social media promotion called DMB BIG WHISKEY AND THE GROOGRUX KING ADVANCE LISTENING PARTY CONTEST

DMB fans are invited to host a listening party and create a Facebook Event page scheduled for Memorial Day weekend and invite all their friends. The top 100 hosts will win a personalized advance copy of the new album to use for the listening party. Hosts must submit an entry form on the Advance Listening Party Contest Page by May 12th.

The host of the best listening party will win a trip to meet Dave Matthews and see the band perform live from the front row at their show in West Palm Beach, FL on Saturday, August 15th!

Categories: Mobile Marketing, Promotions 2.0, Social Marketing, Sweepstakes

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May 11th, 2009

Sony Launches Terminator Viral Game on Twitter

Sony has launched a viral game for Terminator Salvation called Resistance 2018 that involves users on twitter joining various resistance squadrons in order to fight the machines.

If you want to play the viral game, first visit twitter.com/Resistance2018 and follow the twitter account. Then visit the website Resistance2018.com where you can login with your twitter password and read the instructions on how to play. The basic premise is that as a member of the human resistance, you follow out orders that are tweeted out on twitter and you gain points by doing so. The more points you get, the more opportunities you have, including the ability to join various squadrons, like John Connor’s Squadron.

There are various assignments and messages that apparently will be tweeted out by Resistance2018 with coding as follows: RA (Resistance Assignments), WM (Word Mix), TR (Trivia), PT (Partial Transmission), SW (SkyNet Warnings), and so on. In essence, it’s a mass multiplayer online viral game coordinated entirely via twitter. This is the first time any studio has ever done anything like this. The movie, which opens Memorial Day weekend looks like it is going to be the blockbuster movie of the summer. Check out the extended trailer above if you haven’t already seen it.

Source: FirstShowing

Categories: Social Marketing, Viral Marketing

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