Archive for February, 2009
February 20th, 2009
VitaminWater goes to the Final Four
VitaminWater revive is asking consumers to share their game winning moment, or re-enact a well-known game winning moment from NCAA Men’s March Madness history and submit it for a chance to win a trip to the 2009 NCAA Men’s Final Four in Detroit!
Through March 21, consumers 18 or over can enter, the VitaminWater, “Revive to Survive Video Contest” by submitting a 2 minute video re-enactment of their favorite game winning moment.
Judges will look for entertainment value, creative execution, overall quality of video to determine the winning video. Grand prize is a trip for the winner and a guest to attend the 2009 NCAA Men’s Final Four including the semifinals & Championship Games in Detroit, MI between 4/3/09 and 4/7/09.
Categories: Consumer Generated
February 19th, 2009
True North Goes to the Oscars
TrueNorth Snacks is a new brand of 100% natural nut snacks made by Frito-Lay. They are currently sponsoring a consumer-generated-content contest which will result in them airing the most extraordinary “True North” story in a 60-second commercial directed by Helen Hunt during the Oscars. Consumers are invited to submit their own “True North” story in 300 words or less which they defined as something amazing, something that makes the world a better or more interesting place or simply a passion that inspires you to get up in the morning because you know it’s your purpose on earth.
There are currently 5 extraordinary True North stories featured as finalists here on their website that you can check out. One of these stories will be the winner and have their story turned into a commercial that will run during the Oscars. The winner will also receive $25,000 in cash.
Categories: Consumer Generated, Digital Advertising, Promotions 2.0
February 17th, 2009
Godiva Fulfills Chocolate Lovers Fantasy
For the second year in a row Godiva has brought back its Valentine’s Day promotion. Last year’s promotion was their biggest ever, providing the chance for a chocolate lover to win the ultimate chocolate fantasy!
The Grand Prize Winner of the Godiva 2nd Annual Valentine’s Day Promotion will receive a deluxe trip for two to New York City and stay in the exclusive Godiva Decadence Suite in NYC’s Bryant Park Hotel. This year’s experience year has been designed by Jonathan Adler. The suite boasts chocolate furnishings and accessories inspired by Adler’s signature pieces and Brooke Shields was on hand to unveil the suite.
To play the Godiva Valentine’s Day Game consumers can obtain a game piece which are included in specially marked Valentine’s Day gift boxes. 100 first prizes which consist of one year of Godiva products will also be awarded as 12 monthly shipments along with an item from the Jonathan Adler collection. Project Support Team (our sister agency) managed the promotion for Godiva again this year.
Categories: Promotions 2.0, Sweepstakes
February 12th, 2009
New Viral Campaigns not so Viral.
Last year McDonalds launched a television commercial for Chicken McNuggets featuring 2 guys who created viral buzz with a catchy rap jingle on YouTube. Now Visa has launched a travel-focused campaign starring internet celebrity Matt Harding, who dances his way through several locations across Asia, promoting Visa’s global currency campaign.
In the new commercial Matt celebrates the hassle-free joy of the unnecessary currency exchange due to the mass acceptance of Visa, as he travels around the world. The advert debuted in Hong Kong and Korea and will be broadcasted in eight countries and territories in the Asia Pacific region over the next few weeks.
After high school Harding decided to skip university and become a video game developer. His career took him to Brisbane for 2½ years. His first video, filmed while travelling with a co-worker, was made simply as a running gag for family and friends, but quickly spread virally across the web, when he posted his video of him dancing in front of landmarks and street scenes in various international locations on his YouTube account mattharding2718 in 2005. Today over 1,3 million people have watched that video. Continue on…
Categories: Digital Advertising
Categories: Mobile Marketing, Promotions Law, Social Marketing, Sweepstakes
Categories: Consumer Generated, Digital Advertising, Mobile Marketing, Promotions 2.0, Promotions Law, Social Marketing, Sweepstakes
February 5th, 2009
Super Bowl Marketers Hone Digital Game
Super Bowl advertisers have stepped up their digital game this year.
Interactive TV ads, sophisticated search strategies, interactive contests, mobile-phone promotions and social-networking campaigns are just a few of the ways major marketers are extending the reach of their Super Bowl campaigns, including, Anheuser-Busch, Doritos, E*Trade Financial, CareerBuilder, Samsung and Pedigree.
“We’re definitely trying to change our mind-set to use mass TV in a more efficient and effective way,” says Matt Ramella, manager of media and digital marketing for Labatt Breweries of Canada, a unit of Anheuser-Busch InBev that also handles Canadian advertising for Budweiser. “Digital extensions pick up where mass media leaves off.”
By Emily Steel, WSJ READ MORE…
Categories: Digital Advertising, Promotions 2.0, Sweepstakes
February 2nd, 2009
Doritos Changes the Game
It wasn’t just the Arizona Cardinals who met their match in the Super Bowl - so did Madison Avenue.
And it could be a game-changer. For the first time, it wasn’t an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos - created for an online contest for amateurs - won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of ’splaining to do.
What the duo did was beat 51 big-budget advertisers and won USA TODAY’S 21st annual exclusive Super Bowl Ad Meter real-time consumer testing of how much they liked the ads as they aired. (USA TODAY had no connection with Doritos and no connection to the online contest.) By , USA TODAY CONTINUE READING…
Categories: Consumer Generated, Digital Advertising, Promotions 2.0
February 1st, 2009
Samsung Activates Super Bowl Fans
During the Super Bowl XLIII Pregame Show on NBC, Samsung premiered their first consumer-generated commercial that was developed from “The NFL. That’s How I See It” promotion.
For eight weekends, Samsung, the Official HDTV of the NFL, and NFL Films toured various NFL markets stopping at Best Buy retail locations and NFL stadiums across the US to capture fans stories of how fans see the game. Hundreds of fans shared their stories including “Mr. Jet”, a NY Jets fan who had his wife sign a contract allowing him to transform himself into some sort of football superhero. Continue on…
Categories: Consumer Generated, Digital Advertising