Archive for January, 2009
January 30th, 2009
Super Bowl watchers more likely to visit ad websites
New poll finds that over 54 percent of Super Bowl viewers say they tune in as much or more for Super Bowl commercials as for the game. Nearly one third of viewers also say they are more likely to visit an advertiser’s Web site after watching a Super Bowl commercial.
CONTINUE READING…
Categories: Digital Advertising
January 22nd, 2009
Who Wants to Be a Millionaire?
The economic downturn is renewing interest on Madison Avenue in a marketing mainstay that is particularly popular during tough times: cash giveaways.
Contests and sweepstakes with money prizes rather than merchandise like cars, furniture or trips are appearing more frequently as the financial crisis continues. In some instances, the dollar amounts are as high as seven figures, as in a contest with a $1 million bonus being sponsored by the Doritos brand of snack chips sold by Frito-Lay.
Who wants to be a millionaire? These days, just about everyone — even people who a few months ago were billionaires. From: NY Times, November 24, 2008 CONTINUE READING…
Categories: Digital Advertising, Promotions 2.0, Sweepstakes
January 18th, 2009
Good Promotion Gone Bad
The recent debacle between Dr. Pepper and Axl Rose could have been avoided with a little planning and some legal guidance.
Back in March 2008, Dr Pepper made a promise that it would give a free soda to everyone in America who wanted one if Axl Rose, the over obsessive front man of Guns n’ Roses, released its long-awaited album “Chinese Democracy” from 14 years of studio captivity. Continue on…
Categories: Promotions 2.0, Promotions Law
January 16th, 2009
5 Steps to Successful Consumer-Generated Contests
This year Super Bowl advertisers including Doritos and Samsung are integrating Consumer-Generated Contests (CGC) into their campaigns because of their ability to generate buzz & deeply engage consumers with their brands, but CGC can also be a nightmare for brands if they aren’t executed correctly.
While you can’t control what consumers might say about your brand, there are a few things you can do to ensure your consumer-generated contests stay on track. Continue on…
Categories: Consumer Generated, Promotions 2.0